I'm a customer success and education-technology professional with nearly two decades of cross-industry experience, including work across EdTech, SaaS, IT services and customer operations.
A significant part of my professional journey has involved helping people understand products, make informed choices and successfully navigate unfamiliar systems. More recently, my work with a SaaS-based career-guidance platform brought me closely into the ecosystem of career counsellors, psychometric assessments and career-guidance tools.
Working with career counselling professionals gave me an opportunity to observe an important challenge: entering the profession is one thing; developing a structured understanding of how to actually guide clients is another.
Career counselling involves much more than giving an assessment and recommending a list of careers.
A counsellor needs to understand the client, ask the right questions, interpret information carefully, explore possibilities, communicate with students and parents, and help people work through uncertainty without taking the decision away from them.
I wrote The Practising Career Counsellor series to bring together practical frameworks, worksheets, case studies and conversation approaches that help aspiring and practising career counsellors build that capability.
The series has four books, and each one does a different job:
Foundations of Career Counselling: the profession, its theories, assessments and process
You're Talking. But Are You Counselling?: the counselling conversation
What Do I Say Now? When the Client Says…: 50 difficult real-world situations
Great Counsellor. Empty Calendar?: building an ethical, sustainable practice
MY GUIDING PRINCIPLE
I believe the role of career counselling is not to tell someone what they should become.
Good career guidance should help people better understand themselves, explore possibilities, examine assumptions, consider relevant information and ultimately make decisions they can understand and own.
That principle sits at the heart of Foundations of Career Counselling and The Practising Career Counsellor series.
Experience working across education technology, online learning and a B2B SaaS career-guidance platform, including engagement with career counsellors and career-assessment tools.
Years of customer-facing experience across different industries, working with learners, parents, professionals, business owners and organisational stakeholders.
Experience with SaaS platforms, customer operations, CRM systems and emerging AI and workflow-automation tools, with an interest in turning complex processes into practical systems.
Learning & Professional Development
My learning has included career-assessment frameworks related to personality, interests, abilities and multiple intelligences, along with training in Neuro-Linguistic Programming (NLP). I continue to study counselling communication, career development, technology and AI-enabled tools that can support professional practice.
Vizdoms is a knowledge and digital-products brand focused on turning practical experience, research and technology into useful books, learning resources, tools and services.
The Practising Career Counsellor is the first publishing series from Vizdoms.
LET'S CONNECT
If you're a career counsellor, educator, training provider, career-guidance organisation or someone interested in the work I'm developing, I'd be happy to connect.